William Digital Digital Agency Web Development work@williamdigital.co.uk
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Just Eat – Chinese New Year HTML / CSS Wordpress NodeJS / Grunt Javascript jQuery Greensock / GSAP Working with Just Eat and their world brand partners, we focused on creating microsites that are engaging to the users taste buds as well as their visual senses. The aim was to introduce meaningful content alongside vivid storytelling to create experiences. The Chinese New Year microsite was created to usher in the new year in true chinese style focusing on dish authenticity vs popular opinion offering points of interactivity at each visual touchpoint.
Just Eat – Festive Food HTML / CSS Canvas NodeJS / Grunt SASS / LESS Javascript jQuery With the Christmas fast approaching Just Eat wanted to create a lean microsite to show what Britons order most over the festive season. The single scrolling page features subtle snow and smoke effects powered by canvas bringing the dishes to life. Equitable House HTML / CSS NodeJS / Grunt Javascript jQuery
Victoria Embankment HTML / CSS Javascript jQuery Nesta in conjunction with Allsop wanted to market their plans for a new events space overlooking the Thames. We delivered a simple, clean, minimal aesthetic to present the imagery and floorplans with a bright and warm feel to representation the glass exteriors. The use of the vibrant paint colours symbolize the fact that the area acts as a blank canvas of sorts, perfect for the wide variety of artistic events that would frequently take place inside.
Viet Hoa Restuarant HTML / CSS Javascript jQuery Wordpress After renovation of their restaurant and underground mess hall, Viet Hoa wanted a website revamp to match their new sleek and lustrous decor. The well-known cafe, which was around before the area boom has a deep rooted history in East London. The new website features a impactful fullscreen gallery with succulently smooth transitions featuring dishes from the Indochina Peninsula. The mongramic print used throughout is a reflection of their brand logo offsetted by white, brown and plush green palette colours.

The rich imagery complimented by minimal content areas truly invoke the trendy and artistic feel of the Shoreditch based cafe. Boasting a custom Wordpress CMS to control elements such as the dual menu and image selection, booking is made easy with the DesignMyNight™ booking widget integrated with matching brand styling.
50 St.Edmunds Terrace HTML / CSS Javascript jQuery Tasked to create a intuitive impactful single page scroller, this wonderful piece represented an exploration into the world of parallax and sticky headers. The neon pink colors on the form represent a nice touch of class to offset the bullish nature of it’s thorough validation. I love the way the shots keep their impact especially in mobile responsive mode.
The Hempel Collection HTML / CSS Javascript jQuery In another outing with British Land, the Hempel Collection oozes with sophistication. A slick menu combined with a simplistic, clean interface was further enhanced by wonderful hi-res shots. The visual floor plan explorer works a treat across all devices offering a mini pinch and zoom area with clickable floors.
Lulu & Co HTML / CSS Javascript jQuery Wordpress Lulu & Co's e-shop represented an excellent opportunity to refine my E-commerce and Shopify coding skills in a project which required a peaceful union between Wordpress and Shopify. In later phases we opted to move the whole system into the Shopify CMS. In this project I learnt a few neat tips on combining the Shopify templating language, Liquid, with Ajax to produce and API of-sorts which could be used more freely.
House of Holland HTML / CSS Ajax jQuery E-commerce Shopify Henry Holland wanted to revamp their store in anticipation of their new AW13' Nana Rave collection. The jazzy decor and typefaces worked well with Henry's playful and colour-rich designs. Built in shopify, the House of Holland store features a blog, interactive social wall and customizable lookbooks linking to the relevant product. This project was interesting as tangible web metrics such as conversion and sales played a big factor in all major build and design decisions. Another challenge was allowing the user to change currency live on-page.
Benjamin Seidler HTML / CSS Javascript jQuery Wordpress It was a real pleasure providing Benjamin Seidler with an online stage where he could showcase his impactful and vibrant illustrations. Focusing on minimalism and simplicity, this custom Wordpress powered site conveys a powerful yet understated aestetic across both desktop and handheld devices.
Lancôme Dreamtone Clear Lens App HTML / CSS Javascript jQuery Android iOS In anticipation of the launch of the new 'Dreamtone Clearskin' range, Lancôme commissioned an in-store mobile app allowing customers to track their skin program using the Lancôme Clear Lens accessory. Built-in Ajax also allowed customers to share their progress online, a photo montage dyamically generated by a cloud server using the PHPMagick library. Developed for both iOS & Android featuring a multi-language interface and distributed in over 40 countries.
Lancôme Dreamtone Asia App HTML / CSS Javascript jQuery Android iOS Building upon the success and solid numbers of the Dreamtone Clear Lens Application, Lancôme commissioned an app aimed towards the asian market with their new and improved 'Dreamtone Clearskin' range. Featuring an advanced tone matching system, the app allowed customers to capture their skin tone using the handset camera. Based on the tone, the app engine shows the user which skin type they have with suggested tips. The challenge of this project was writing clean Javascript code that could power the tone detection engine locally on the users handset.
36 Queen St HTML / CSS Javascript jQuery Part of a luxury commerial development by Jones Lang Lasalle PLC, 36 Queen St presents potiential suitors with an interactive platform that visually matches the bold, precoscious and progressive choice of decor and materials. 36 Queen St features an interactive map showing landmarks and travel times in addition to an interactive floor plan explorer.
David Clulow Interactive Tablet Ad HTML / CSS Ajax jQuery E-commerce Shopify David Clulow wanted to appeal to their more distinguised audience by advertising in The Guardian, The Week. For iPad and tablet readers we created an interactive advert which embeded into one of the pages. The user could also click through to davidclulow.com directly from the ad. I enjoyed using the CSS acceleration present in iPads and other tablets to showcase smooth transitions to convey a sense of lightness, air and relaxation. 39 Victoria Street HTML / CSS Ajax jQuery E-commerce Shopify This project provided a great opportunity to work with British Land showcasing 39 Victoria Street, a brand new luxury commercial development. The image heavy site features hi-res photography and complex floorplans optimized for clarity and load time. During the build it was key to develop an interactive and playful interface that allowed potential clients to have an experience close to the real thing.
Indy8 - Independent Films HTML / CSS Javascript jQuery Independent films needed a website robust enough to present and showcase content from their brother company "Indy8" in a fun and innovative way. We managed to get this project completed in time for their BAFTA nomination for their work with drinks giant, Bombay Saphire. Notable features on this site are automatic movie aspect detection and a custom Wordpress back-end. I especially enjoyed using the Isotope.js library to manage the layout and sorting of content.
One The Thames HTML / CSS Javascript jQuery ONE THE THAMES is a tranquil riverside development by James Lang Lasalle. The neo-futuristic color scheme and night shots really make for a pleasurable experience. The 3D interactive floorplan navigator and interactive map also helps to give the site more technical prowess making the website more heavyweight.
Finchatton HTML / CSS Javascript jQuery Finchatton is a mammoth brochure site showing off the development firm's luxury planes, property and yachts. I played a key role in streamlining the desktop version's interface and creation of the mobile version.
Clearings London HTML / CSS Ajax jQuery E-commerce Shopify The Clearings SW3 website sufficiently ticked the all the boxes required of a luxury property brochure site with beautiful hi-res CGIs, maps and floorplans. What made this project interesting was the login system which allowed verfied users to access to a hidden area where extra supplementary media can be downloaded. Built in Wordpress, it was important to customize the Admin panel to empower management to set user privileges of users as well as sending email alerts.
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